Doritos prices jumped 50% in four years and PepsiCo waited until it lost billions to do anything about it | Fortune

Frito-Lay's pandemic-era price hikes cost PepsiCo $50 billion in market value.

By · · 1 min read
Doritos prices jumped 50% in four years and PepsiCo waited until it lost billions to do anything about it | Fortune

Source: Fortune

Frito-Lay's pandemic-era price hikes cost PepsiCo $50 billion in market value.

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